The initiative of APAS is articulated with a vision that aims to highlight the quality and tradition of the olives, Manzanilla and Gordal developed by its partners. This philosophy reveals the human and ethnological value of olives traditionally made and its importance for families and local society. It also highlights the importance of the traditional preparation for the exploitation of high quality organoleptic capabilities of the olives.

choose between different types of olives on the basis of their quality, the added values and their tastes and personal interests

This is a proposal of territorial bonding and social commitment that protects local varieties and aims to revive the social knowledge about the benefits and features of the same. Currently the differentiation between sold olives is minimal and insufficient for the interested consumer. The aim is that this can choose between different types of olives on the basis of their quality, the added values and their tastes and personal interests. All this enhances the importance of the project led by APAS, which defends the interests of the consumer, since it increases its capacity of choice, and the potential of local varieties and their producers, ensuring fair wages and a uniform protection of their products within the framework of the European Union.